Check Your Business’s Vital Signs—And Start Thriving.

Uncover What's Holding Your Business Back

You’re working hard, but is your business truly built to thrive, not just survive? This quick yet powerful business health check will reveal what’s holding you back, whether it’s hidden inefficiencies, misaligned priorities, or unseen roadblocks.

In just 10 minutes, check your business’s vitals across 12 key areas—so you can stop second-guessing and start making the right moves to scale, optimise, and grow with confidence.

Brand Maturity Audit from Jason Suttie

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And your business...

Business Industry
Yearly Turnover
Expected Growth (next 12 months)
Years Operating
1 out of 15 questions
Strategic Alignment

Has your organisation clearly defined its vision and mission so that employees and stakeholders understand them?

1 out of 15 questions
Strategic Alignment

How effectively are day-to-day decisions and strategic plans aligned with the business purpose?

1 out of 15 questions
Strategic Alignment

Is there a strong governance framework to ensure effective oversight, accountability, and regulatory compliance?

1 out of 15 questions
Strategic Alignment

How actively does the organisation identify, monitor, and manage emerging risks?

1 out of 15 questions
Strategic Alignment

Has the organisation clearly identified its niche and unique competitive advantage?

1 out of 15 questions
Strategic Alignment

How consistently does the organisation reinforce a competitive edge in its branding and customer interactions?

1 out of 15 questions
People & Culture

Is the organisational structure designed with clear roles, responsibilities, and reporting lines that support strategic goals?

1 out of 15 questions
People & Culture

How well do teams collaborate and adapt when the business expands, reorganises, or faces new challenges?

1 out of 15 questions
People & Culture

Is there a defined strategy for attracting, developing, and retaining the skills and expertise needed for success?

1 out of 15 questions
People & Culture

Are rewards, career progression, and capability-building programmes effectively motivating high performance and future readiness?

1 out of 15 questions
People & Culture

Are the organisation’s core values explicitly stated and understood by employees at all levels?

1 out of 15 questions
People & Culture

Do leaders and managers consistently model these values, shaping a positive culture through their everyday actions?

1 out of 15 questions
Operational Excellence

Have the organisation’s key processes been carefully mapped and streamlined to meet business objectives?

1 out of 15 questions
Operational Excellence

Is the operational footprint (locations, supply chain, etc.) regularly reviewed and optimised for efficiency and strategic fit?

1 out of 15 questions
Operational Excellence

Does the organisation have the right technologies, AI and data practices in place to support operations and decision-making?

1 out of 15 questions
Operational Excellence

How effectively are data quality, integration, and security managed to provide reliable insights and safeguard the business?

1 out of 15 questions
Operational Excellence

Are relevant metrics or KPIs in place to measure progress against strategic objectives?

1 out of 15 questions
Operational Excellence

Does the organisation routinely review and act on data-driven insights, adjusting tactics and strategy where necessary?

1 out of 15 questions
Sustainable Growth

Is the capital structure (e.g. equity, debt, legal entities) suitable for both current stability and future expansion?

1 out of 15 questions
Sustainable Growth

Are financial controls and reporting robust, instilling confidence in stakeholders and supporting timely decision-making?

1 out of 15 questions
Sustainable Growth

Does the business have a clear understanding of customer needs, pain points, and expectations?

1 out of 15 questions
Sustainable Growth

To what extent does the organisation deliver tangible value that fosters loyalty and a strong market reputation?

1 out of 15 questions
Sustainable Growth

Is the organisation open to new ideas, with formal or informal processes to test and refine innovative solutions?

1 out of 15 questions
Sustainable Growth

When improvements or new offerings are validated, how effectively are they scaled and embedded into the business?

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